How to write the PERFECT Cover Letter!

Nov 2022

Shoshanna Davis

Regardless of whether you believe they're outdated or that they're your golden ticket to an interview, there's almost a 100% chance you'll always be asked to submit a Cover Letter when applying for a job!

So, here's the ULTIMATE blueprint for writing one that'll blow recruiter's socks off:

Paragraph 1: Short overview of who you are, your current situation and a brief summary of your areas and level of experience Example: I am a recent Marketing Master’s Graduate with 6+ months of experience in influencer and email marketing, who is extremely enthusiastic about joining the JD Sports marketing team. 

Paragraph 2: Why them? Talk about why you're interested in working for the company and what attracts you to them. This is your chance to show off your knowledge of the company.

Example: "I'd love to work for JD Sports as their values align closely with my own. It's really important to me that I work for a company that takes climate change seriously and I love how committed JD Sports is to improving their sustainability and environmental performance. I also enjoyed reading about how the JD Foundation is supporting numerous charities helping disadvantaged children in the UK - which is something I'd love to be a part of!"


Paragraph 3: Highlight your relevant experience and demonstrate how your skills match the specific requirements of the job description, providing examples. I usually pick three skills/requirements to address and provide tangible quantifiable examples.

Example: "I am results driven with strong analytical skills.  My current role as a marketing intern for a travel agency involves monitoring and analysing social media engagement. From analysing the engagement over several months, I found increased engagement came from posts related to destinations that customers could visit rather than general travel advice posts.  From these findings, I have continued to post destination articles on a regular basis and as a result have generated a 20% increase in followers and 50%+ increase in engagement in three months."

Closing paragraph: Use the closing paragraph to round up your letter. Reiterate your interest in the role and that you look forward to hearing from them.

And voila, there you have it, the ultimate cover letter!

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Hi, I’m Shoshanna!

I'm 27 years old with 7+ years of industry experience despite only graduating five years ago and have experience working in both B2B and B2C, agency and client-side for Fortune 500 Brands, not-for-profit organisations and startups globally.

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